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Summary: Outlawed statewide

Raw milk sales are outlawed in Wisconsin. Incidental sales are exempt, but restrictive. Read update for new hope.

News links

Wisconsin Senate bill introduced to legalize raw milk

Get Raw Milk, January 15, 2024

Updates on Senate Bill 781

Raw milk gains an ally with the Wisconsin Farm Bureau

Get Raw Milk, January 13, 2023

New hope for direct-to-consumer raw dairy sales as the Wisconsin Farm Bureau agrees to support ag policy improvements in 2023.

Legal links

97.24 Milk and milk products.

Wisconsin State Legislature, July 17, 2021

Note: “The sale or distribution of raw or unpasteurized milk is illegal. The law exempts the ‘incidental sale’ of raw milk directly to a consumer at the dairy farm where the milk is produced, for consumption by that consumer (or the consumer’s family or nonpaying guests). But those sales are also illegal if done as a regular business, or if they involve advertising of any kind.”


Wisconsin Department of Agriculture, Trade, and Consumer Protection, July 17, 2021

Questions and Answers relevant to raw milk from the WDATCP.

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Wausau, WIEau Claire, WIGreen Bay, WIMilwaukee, WIMadison, WI

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